About Us

man wearing pack rabbit pack on mountain summit

Pack Rabbit's Mission Statement

Build the very best product, never stop evolving, use our innovation to provide solutions anywhere we can.

Why We Do It

Pack Rabbit grew from one person's  desire to craft a healthier and more efficient way to carry a pack. Now, Pack Rabbit is a small company made up of entrepreneurs, hunters, athletes, military, and outdoor enthusiasts. Our designs are influenced by diverse backgrounds and personal experiences that tilt us heavily towards simplicity and utility. We believe that multi-functionality is not a condition of luxury, but an absolute necessity.

We never stop wondering, and we never stop exploring. We are not afraid to make our own tracks. That is why we are separated from the pack.